Expansion

Contraband by Ananya Birla

Plans to double retail presence to 200 outlets

200 outlets
Image: ET Retail
Type
Expansion
Reported
21 October 2026

Contraband by Ananya Birla plans to double its retail presence to 200 outlets.

WHERE IT LANDS

WHAT IT MEANS

Lokazen’s read
  • For brands & retailers

    Contraband’s plan to double to 200 outlets could increase demand for fragrance retail space nationally.

  • For investors & landlords

    Retail landlords could see expanding demand from a fragrance brand targeting 200 outlets.

Lokazen’s analysis of this report and our location data. A guide for choosing locations, not investment advice.

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