Dabur

Dabur announced in June 2026 that it is setting up Global Capability Centres for information technology and digital marketing. The IT centre is intended to support the company’s digital infrastructure, while the marketing centre is planned as an internal centre of expertise.

The Digital Marketing GCC is intended to bring marketing technology work in-house, using artificial intelligence, data and automation to support more tailored consumer engagement.

The marketing centre is expected to help Dabur group consumers into relevant audiences, assess content, monitor campaign results as they happen and bring reporting into common views. It also plans reusable content systems and common operating guides for use across markets.

Dabur is separately working with Accenture on a multi-year programme to speed up its use of AI. The effort follows investments in cloud systems and modernising the company’s digital core.

A central data lake is planned to combine company and outside data, including structured and unstructured information. Dabur expects this to create more consistent and automated data movement across the business.

The proposed centres would give Dabur dedicated internal teams for marketing technology and IT, rather than treating these capabilities as isolated projects. For its marketing operations, the company expects the model to improve return on marketing spending and create greater consistency between markets.

The broader AI programme is aimed at finding growth and cost-saving opportunities, while improving responsiveness in the supply chain. It is also intended to give finance, procurement, marketing and sales better access to business information.

Dabur plans to use advanced analytics, AI and generative-AI assistants so employees can retrieve data and insights more easily. The company said this should support quicker decisions based on data.

The programme will focus on use cases with measurable outcomes, cost discipline and EBITDA margin expansion. Dabur also expects to revisit its talent approach, operating structure and governance to support wider AI deployment.