Fuaark

Fuaark, an activewear label based in Surat, has launched a new shop at 43 Bungalow Road in Kamla Nagar, Delhi, on October 31. The store sits across from Pantaloons and sits near the North Campus of Delhi University.

This is the brand's third physical outlet as it moves beyond selling only online. Its first shop opened in March this year along 100 Feet Road in Bengaluru's Indiranagar area, and a second followed in Gurugram; with the new Kamla Nagar unit, Fuaark now runs two locations within the Delhi region, which the company calls its biggest market by customers.

The new space includes a small workout area so shoppers can try out clothing while moving, aimed at people aged 18 to 30 who are into sports and fitness. To mark the opening, the brand gave early customers fixed-price discounts and personalised dog tags, handed out scratch cards for discounts to others, and served cupcakes.

Fuaark was started in 2017 by Rimpy Juneja, Swati Juneja and Saket Juneja and makes athletic apparel spanning tops, bottoms, compression garments and jackets; a women's line was added in 2023. The company says it has stayed profitable without taking outside investment, posting roughly Rs 40 crore in revenue for FY24 and around Rs 6 crore a month in 2025, while claiming more than 2 million customers served through its own website and app plus platforms like Amazon, Myntra and Flipkart.

Choosing Kamla Nagar gives Fuaark access to the large student population around Delhi University, a group the brand sees as central to its activewear sales. Letting customers test clothing for fit and comfort in person is meant to reduce sizing mistakes and encourage repeat purchases through its online channels, according to the company.