HomeLane and DesignCafe

HomeLane and DesignCafe have together built a network of 100 Experience Centres spread across 43 cities in India, a milestone for their parent company Homevista.

The group says it has delivered more than 70,000 homes so far and is continuing to expand its physical store presence to bring interior design services closer to customers.

HomeLane offers technology-enabled, end-to-end interior solutions, while DesignCafe focuses on architect-led, personalised design. HomeLane is pushing into emerging cities, including Jamshedpur, Udaipur, Nagercoil, Ranchi, Bhilai and Latur, while DesignCafe is deepening its presence in growing urban markets such as Gandhinagar and Surat, where it now has 23 centres.

All 100 centres are funded by franchise partners. Most run on a Franchise-Owned, Company-Operated model, where partners invest in the studio but the brand manages daily operations. HomeLane has more recently been expanding into smaller cities through a Franchise-Owned, Franchise-Operated model, where local partners also handle day-to-day running.

In Jamshedpur, HomeLane's first FOFO partner, Roshan Agarwal, operates a studio at Bindal Mall and has completed over 65 projects in nearly three years, leading him to invest in a second studio.

Home interiors purchases involve high customer involvement, and the companies say proximity to a physical studio helps buyers examine materials, explore designs and build trust before committing. A wider store network gives more households access to design consultations and 3D visualisation tools.

Both HomeLane and DesignCafe share technology, manufacturing and execution systems, which the group says allows capital-efficient expansion while keeping service consistent as it relies on local entrepreneurs to fund and, in some cases, operate the stores.

HomeLane plans to double its FOFO franchise network over the next six months, continuing its push into smaller Indian cities.