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Opening10 November 2026

The Souled Store

Opens 105th outlet in Pune

105th outlet

Image: Indian Retailer

Type: Opening
Where: Pune
Reported: 10 November 2026

LOKAZEN DESK1 MIN READBased on reporting by Indian Retailer

The Souled Store has opened its 105th offline store in India at Phoenix Avenue of Stars in Viman Nagar, Pune.

Brand: The Souled Store
Milestone: 105th outlet
Location: Phoenix Avenue of Stars, Viman Nagar, Pune
Format: Offline retail store

What's happening

Pop culture fashion and merchandise brand The Souled Store has opened a new store at Phoenix Avenue of Stars in Viman Nagar, Pune, taking its total retail network to 105 outlets across India.

The details

The Pune store sells the brand's licensed and pop culture-themed products, including items tied to superheroes and entertainment franchises, along with fandom merchandise and everyday fashion.

The outlet gives shoppers in the area a physical, offline option to browse the brand's collections, aimed at consumers drawn to character-based products and pop culture styles.

Why it matters

The opening adds to The Souled Store's physical retail presence in India, reflecting its ongoing push to grow its offline footprint alongside its existing business.

For Pune, the store brings another dedicated pop culture and licensed-merchandise retail format to the Viman Nagar shopping area.

WHERE IT LANDS

WHAT IT MEANS

Lokazen’s read

For brands & retailers
The Souled Store’s 105th outlet could add competitive pressure for consumer-facing retailers in Pune.
For investors & landlords
The opening could indicate continuing demand from expanding chain retailers for Pune retail space.

Lokazen’s analysis of this report and our location data. A guide for choosing locations, not investment advice.

IN BANGALORE TODAY

Lokazen data · 10 November 2026

The Souled Store trades from 5 outlets we track, most in Ashok Nagar (1), BTM Layout (1), Doddakannelli (1).

Apparel outlets in Bangalore cluster in Rajajinagar (40), HSR Layout (32), Jayanagar (30).

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