Nykaa Now

Nykaa is widening the reach of Nykaa Now, its rapid-delivery beauty service. It aims to operate in more than 25 cities by the end of FY27, after reaching 15 cities in the September quarter.

The service was available in three cities in the first quarter of FY26. It promises customers delivery in 30-60 minutes.

The company says Nykaa Now carries more than twice the product selection offered by other quick-commerce operators. Nykaa Beauty chief executive Anchit Nayar said the service is intended to encourage repeat buying and add demand to the platform.

Nykaa's beauty business also increased its store count by 14 during the quarter, taking its network to 338 outlets in 111 cities. Existing stores delivered like-for-like sales growth in the early twenties.

For the September quarter, consolidated net profit rose 207% year-on-year to ₹ 101 crore, while operating revenue increased 28% to ₹ 3,006 crore. Beauty net sales value reached ₹ 2,536 crore, a 28% increase, and Ebitda was ₹ 267 crore, up 50%.

The quick-commerce rollout adds a faster purchase option alongside Nykaa's growing physical store network. Its expansion across additional cities could widen the locations where customers can receive beauty products rapidly.

Beauty remains Nykaa's principal business, while its customer traffic and ordering activity are growing. Monthly average unique visitors rose 30% year-on-year to 54.1 million, and average orders transacted per customer increased 26% to 22.1 million.

Nykaa plans to continue adding cities for Nykaa Now through FY27. The company is also building its brand portfolio: its board has approved buying an 82% holding in Simply Nam Beauty for up to ₹ 33 crore.

Simply Nam founder Namrata Soni is set to keep an 18% stake and become co-founder and chief product officer. Subject to closing requirements, Nykaa expects the transaction to be completed in the third quarter of FY27.